Targeting Mobile Devices
Targeting mobile devices in key locations has dramatically increased our clients’ conversion rates. For example, if you have six billboards running your ads, adding Smart Targeting allows our data-driven platform to identify every mobile device that passes nearby. Those devices will then see your ads on their screens for up to 30 days.
This approach ensures your audience doesn’t just notice your billboard—they carry your message with them wherever they go. Your ads appear across a wide variety of mobile apps, from sports and news to gaming, dating, and email platforms. By extending billboard exposure into the digital space, you create continuous engagement, keeping your brand top-of-mind long after the initial impression.
Targeting The Right Audience
Programmatic display advertising on mobile devices allows businesses to reach the right audience at the right time, automatically and efficiently. Using advanced data and automation, your ads move beyond guesswork to target users based on behavior, location, and interests. Here’s how it works and why it’s so powerful:
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Data-Driven Targeting: Ads are served to users based on demographics, interests, past behavior, and location, ensuring your message hits the most relevant audience.
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Real-Time Bidding: Each ad impression is placed through automated auctions, giving you access to premium placements instantly.
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Cross-App Reach: Your campaign can appear across hundreds of mobile apps—sports, news, lifestyle, gaming, and more—maximizing visibility.
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Dynamic Content Delivery: Ads can be updated in real time to reflect promotions, events, or changing inventory.
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Measurable Results: Track clicks, engagement, and conversions to continuously optimize performance and ROI.
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These are just a few of the many targeting options available. For more information, call us today at 480-428-1980.
Purchase Smart Targeting As A Standalone Service
Many of our clients opt to run digital billboard ads on a seasonal or rotational basis, but it’s important to note that digital billboard placement is not required to launch a Smart Targeting campaign. To explore options and see pricing for individual campaigns, feel free to call or email to inquire on standalone rates.