Take Your Ads Beyond The Digital Billboards
Mobile Device Targeting
Targeting mobile devices in key locations has significantly boosted our clients' conversion rates. For instance, if you have six billboards displaying ads and decide to enhance your campaign with Smart Targeting, our data-driven platform will identify and target every mobile device that comes into proximity of these billboards. These devices will then receive your ads on their screens for the next 30 days.
This approach ensures that not only do people see your ads on billboards, but they also carry them on their mobile devices. Your ads will appear across a wide range of mobile applications, including sports, news, dating, gaming, email, and more. This strategy allows you to continuously engage with your audience, wherever they go, long after they've encountered your billboard ads.
Your Audience
Defining your audience is essential for a successful campaign. You can target based on location or various demographic factors. For example, targeting your competitors' foot traffic can be highly advantageous, depending on your business type.
Here are some audience targeting ideas:
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Location: Choose specific areas or key locations, such as competitors, events, or billboards.
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Income: Target based on income levels.
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Home Ownership: Differentiate between homeowners and renters.
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Age: Focus on specific age groups.
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Geography: Target by city or zip code.
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Search History: Reach users based on their online search behavior.
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Job Title: Target professionals by their job titles.
These are just a few of the many targeting options available. For more information, call us today at 480-428-1980.
Order Smart Targeting As A Stand Alone Product
Many of our clients choose to run digital billboard ads on a seasonal or rotational basis, however, purchasing digital billboard advertising is not a requirement in order to run Smart Targeting Campaigns. Check out our individual campaign pricing page for more information.